John started his career in marketing and sales positions in the FMCG retail and foodservice market after finishing a Master degree in Human Nutrition at the Wageningen University in the Netherlands. John spent most of his career working in different companies in the food chain and has built up significant experience of the dynamics of the Fresh Food chain. Since 2005 John held board positions as Managing director for globally known cheese companies, and was a member of the Executive Committee of the Royal Agrifirm Group. Now running his own consulting agency, SGRG Consulting / Strategy&Realisation, John advises fish&seafood, meat and agricultural companies, contributing to a more commercial and impactfull strategy, taking into acocunt the full European food chain, retailer and foodservice included. SGRG Consulting BV, email@example.com, tel. +31 (0) 623 032 540.