Jonathan Banks

During his 30+ years in the Fast Moving Consumer Goods industry, Jonathan has held senior sales and marketing positions in multinational manufacturers and a retailer. In 2010 he left Nielsen, the world’s largest market research group, where for the previous 7 years he was their European Business Insight Director. Jonathan specialises in tracking and predicting consumer behaviour and trends. By turning data into actionable insights, he helps manu- facturers and retailers formulate winning strategies and tactics.


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