Microsoft is inviting all delegates to an exclusive session at NASF 2026, where we will explore what it means to become a Seafood Frontier Firm: an AI-first organisation in which copilots and AI agents are embedded in real operations across functions. Not as a pilot. Not as a side project. But as a practical operating model that helps teams make faster decisions, reduce handoffs, and stay resilient through volatility.
Why is this conversation different?
Most AI discussions focus on tools. This session focuses on how work changes.
We’ll outline how organisations typically move from “AI assistants for individual productivity” to human-led agent teams—and ultimately to agent-operated workflows where people set direction and stay accountable, while agents handle the heavy lifting across data, coordination, and execution. The goal is simple: compress the time from signal → scenario → decision → action.
A teaser: the shared operational moment
If you’ve ever lived through a week where growth deviates from plan, sea-lice pressure rises, harvest windows move, a pelagic zone closes due to weather, and quotas tighten—while commercial teams ask what can still be committed—you already know the pattern: more calls, more spreadsheets, more late decisions.
In the keynote, we’ll show how an agentic approach can turn that into a different rhythm: continuous situational awareness, clearer options, and faster decisions—without adding headcount. We won’t spoil the full playbook here, but we’ll share enough to make it tangible and discuss what it means for leaders who want control, speed, and governance—not black-box automation.
Voice of the customer: what happens when agents become “digital employees”
You’ll also hear from Frode Vatne at Pelagia on what changes when AI agents are treated less like software and more like non-human colleagues with defined roles, access, and accountability. The headline isn’t technology—it’s mindset, operating model, and the willingness to rethink old assumptions about how capacity scales.
What you’ll take away
Come to the keynote if you want practical answers to board-level questions:
• Where does agentic AI create measurable value first in seafood operations and commercial execution?
• What has to change in culture and ways of working for AI to scale safely?
• How do you maintain control, accountability, and trust as you move from pilots to real operations?
If decision speed, operational resilience, and sustainable growth are on your agenda for 2026–2030, this session is designed for you.